Fruit Powered Vitamin Chews – Frequently Asked Questions
What is The Secret Nature of Fruit, Fruit Powered Vitamin Chews?
A new functional supplement brand powered by Dole Packaged Foods, LLC.
A sustainably-crafted line of functional chew supplements aimed at uncovering and harnessing the hidden ‘secrets’ of fruit to deliver key functional nutrients needed to help power your body, naturally.
The Secret Nature of Fruit® taps into the nutritional power of real fruit and phytonutrients. Crafted with a powerful blend of fruits, scientifically proven vitamins, minerals, adaptogens, and no processed sugars, this new line unlocks the untapped potential of fruit to help your body and mind thrive and to feel your best.
Fruit-Powered Vitamin Chews harnesses the distilled power of real fruits and plants to deliver a delicious and natural daily boost of essential nutrients.
How are TSNOF Fruit Powered Vitamin Chews different than other vitamin gummies/chews?
With real fruit as the first ingredient, the chews provide antioxidants and are naturally sweet because they contain only natural fruit sugars. These chews supply important nutrients that are good for you and are non-GMO, vegan, gluten free, and contain no processed or refined sugars, synthetic fillers, waxes or syrups.
The Fruit-Powered Vitamin Chews have no gelatin and a unique, natural chewy texture unlike traditional gummies.
What is the benefit of each variant?
Immunity – Orange, camu camu and ginger root come together for a nourishing blend promoting immune support and providing an excellent source of antioxidant Vitamin C and Zinc.
Beauty – For healthy hair, skin and nails, strawberry and pomegranate are combined with Vitamins A & E, Biotin and CoQ10 to support a clear complexion and help fight free radicals.
Energy – A total body vitality boost to help you energize is delivered through a combination of watermelon, guava, Vitamin B12, Iron and Ashwagandha.
Focus – Passion fruit, strawberry, Choline, L-theanine and Vitamins B6 and B12 combine to help promote alertness, clarity and focus.
How is the product made? Is it a unique process?
The Fruit Powered Vitamin Chews are made by a unique, patented process; the drying is done under a vacuum evaporation process which allows for a short cooking time at a high temperature, with rapid cooling, which preserves the flavor, color, aroma, nutrient levels, and texture of the Chews. More traditional processes involve a heating set-up of high temperatures for a longer amount of time and do not have rapid cooling.
What is the powder on the chews?
This is citrus fiber – it is intentionally added to prevent the chews from sticking together. Gummy competitors often are dusted with sugar to prevent sticking.
Why is the product so dark?
Scientific answer is – it’s the anthocyanins which are a type of pigment naturally found in fruit which have antioxidant properties. When heat is applied to fruit, these anthocyanins cause it to become darker. (What’s funny is that the thing that gives the fruit some of its antioxidant properties (desirable) also makes it have a darker appearance (not as desirable).
What is the shelf life?
Is it safe to eat more than one variety of chews- e.g., can a consumer eat all 4 varieties (12 chews a day)?
The only vitamin that is in more than one variety is Vitamin B12 which is a water-soluble vitamin- any excess amount consumed in a day is simply excreted.
How many Chews are in 1 serving size?
How many servings per bottle or container?
There are 20 servings in each Chews bottle.
Why does the bottle have a gray tint to it?
The bottle is made from 100% recycled plastic (rPET) so it has a gray tint to it- virgin plastic has more of a clear appearance. We have added a claim to the label to show that the bottle is recyclable and that it is made from 100% recycled plastic.
Is the packaging recyclable?
The packaging components used are recyclable, specifically the bottle and cap.
The Chew is made sustainably in a simple square shape producing little to no waste.
In addition, the bottle is made from 100% recycled plastic (rPET), and we believe we are the only ones in our competitive set to use recycled plastic.
Will you be NSF certified?
Yes, the manufacturing facility received NSF certification GMP for dietary supplements with an A grade. As a next step, we will submit each product to be NSF certified so we can use the symbol on our label.
What testing was done with consumers?
We did concept testing on the concept and conducted focus groups on the product.
Does the product contain artificial ingredients?
The product contains no artificial colors, flavors, sweeteners or preservatives.
How many calories per serving?
How much sugar is in each serving?
Includes 1g-2g of Added Sugar.
Does the product contain caffeine?
No, there is no caffeine in this product.
Are these organic?
This product is not certified as organic.
Is this product kosher?
This product is not certified as kosher.
Does this product contain gluten?
This product is gluten free.
How should I store this product, in the pantry or does it need refrigeration?
This product should be stored in a cool, dry place. Do not refrigerate. Keep out of reach of children.
Where is this product currently sold?
This product can be purchased at the following Brick & Mortar stores:
Hy-Vee (available now)
Giant Eagle (available now)
Hannaford (starting 4/15/23)
HEB (starting 6/1/23)
Stop & Shop (starting 10/1/23)
What is the price of TSNOF Fruit Powered Vitamin Chews?
MSRP $13.99, but the price charged by different retailers may vary.
Are The Secret Nature of Fruit products free of major allergens?
Yes, this product line is free of major allergens.
Can I take more than the recommended serving size?
Since our products contain fat-soluble nutrients, we do not advise children or adults to take more than our recommended serving per day. If you wish to supplement beyond our products’ recommended serving size, you should do so under the guidance of your health care provider.
Where are the ingredients sourced from?
Ingredients are sourced from multiple countries.
- Apple Puree Concentrate, 38° B *contains AA*- Chile
- Apple Puree Concentrate, 38° B *contains AA* – Italy
- Apple Juice Concentrate – Europe
- Citrus Fiber – Germany
- Pectin – CPKelco- Germany, Brazil + Denmark
- Strawberry Puree, 7.5°B – Spain
- Strawberry Puree Concentrate, 18°B – Spain
- Strawberry Puree Concentrate, 28°B – SVZ International, B.V. – Poland
- Natural Strawberry Flavor, WONF – Tastepoint by IFF – UK
- Orange Juice Concentrate, 65°B – Netherlands
- Camu Camu Blend *contains other ingredients* – Germany
- Pomegranate Juice Concentrate, 65°B – Netherlands
- Watermelon Juice Concentrate, 65°B **contains CA** – USA
- Guava Juice Powder *contains MD*
- Passionfruit Juice, 50°B – Netherlands
Where are TSNOF Fruit Powered Chews made?
The Chews are made in Belgium and the packaged in Germany
Can I take multiple TSNOF products in combination with one another?
Can I take while pregnant or breastfeeding?
If you wish to consumer our products while pregnant or breastfeeding, you should do so under the guidance of your health care provider.
Will TSNOF Fruit Powered Vitamin Chews melt?
No, the Chew can hold up to 180°F
The packaging/bottle can hold up to 155°F
What vitamins, minerals, and key dietary ingredients are in each product?
- Orange Camu Camu
- Vitamin C (90mg / 100%)
- Zinc (2.5mg / 25%)
- Ginger Root Extract (30mg)
- Strawberry Pomegranate
- Vitamin A (450 mcg / 50%)
- Vitamin E (8mg / 50%)
- Biotin (30mcg / 100%)
- Conenzyme Q10 (30mg)
- Watermelon Guava
- Vitamin B12 (2.5mcg / 120%)
- Iron (2.8mg / 15%)
- Ashwagandha Extract (125mg)
- Passion Fruit Strawberry
- Vitamin B6 (1.4mg / 80%)
- Vitamin B12 (2.5mcg / 100%)
- Choline (30mg / 6%)
- Green Tea Extract (200mg)
Where is and what is the expiration date?
“Best if used by” date guarantees the best quality and flavor up to that date. The expiration date can be found on:
- The bottom panel of the carton.
- On each sachet on the back panel, lower left-hand corner.
- We do not recommend using a product after the “best if used by” date.
Can a consumer eat the Chews past a best by date?
Although the product is safe to eat, the sensory experience and nutrition content may not meet expectations.
Probiotic Fruit Sodas – Frequently Asked Questions
How are THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas different than other prebiotic and probiotic sodas and carbonated beverages?
The Secret Nature of Fruit™ Probiotic Fruit Sodas are different in several ways when compared to most other leading prebiotic and probiotic sodas and carbonated beverages, and they are designed to help meet your health and nutrition goals. Following are some of The Secret Nature of Fruit™ Differences (for all flavors):
- Made with 15% real fruit juice for great taste, naturally sweetened
- Most others have less than 15% fruit juice
- Contains 2 billion probiotics at the point of manufacture to help promote overall health, digestive support and immunity
- Leading prebiotic sodas do not contain probiotics
- Most other leading probiotic sodas don’t specify or declare the number of probiotics in a serving.
- Excellent source of antioxidant Vitamin C for immunity support
- Most others do not contain Vitamin C
- Contains no added sugar or artificial sweeteners
- Most others contain added sugar
In addition to these differences, The Secret Nature of Fruit™ Probiotic Fruit Sodas contain only 25 calories or less per 12 oz can!
Information for other brands varies – for the most current and accurate comparison information on specific prebiotic and probiotic carbonated sodas please see their packaging.
What’s the difference between probiotics and prebiotics and how do they work to help gut health?
Probiotics are good-for-you strains of microorganisms that play an essential role in promoting gut health and the numerous health benefits that come from that. Everybody has ‘good’ bacteria and ‘bad’ bacteria in their guts – think of probiotics as “good” bacteria that live in your gut that help fight off “bad” bacteria and metabolize vitamins that we otherwise could not break down.
Prebiotics are non-digestible carbohydrates or dietary fiber that are present in many common foods such as fruits and vegetables – prebiotics act as fuel for probiotics.
Probiotics and prebiotics work in tandem to help promote good gut health: when the probiotics “eat” prebiotics, this contributes to good gut health.
The Secret Nature of Fruit™ Probiotic Fruit Soda is a great way to get good bacteria that helps support your body’s natural immunity and overall health.
Why is good gut health important and what are the benefits of good gut health?
There’s a reason why the gut is sometimes called the second brain – more than just digestive health support, gut health impacts immune health, weight and appetite management, brain function & mental health, cardiovascular health and skin health. That’s why it’s important to take good care of your gut health to support your overall health today and over time.
What type of probiotic culture strain is in THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas?
There are many different strains of probiotics – The Secret Nature of Fruit™ Probiotic Fruit Sodas contain the probiotic strain Lactospore® bacillus coagulans MTCC 5856 (2 billion cfu at time of manufacture of the sodas).
Are there still 2 billion probiotics when I drink THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas?
The Secret Nature of Fruit™ Probiotic Fruit Sodas undergo light pasteurisation and since the probiotics are live organisms the number remaining after this safety and quality step varies.
What’s the difference between the THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas and Kombuchas?
Kombuchas are fermented beverages that undergo wild fermentation and typically have a sour flavor/taste, The Secret Nature of Fruit™ Probiotic Fruit Sodas do not contain any ferments and do not have a sour or fermented flavor/taste.
Why doesn’t THE SECRET NATURE OF FRUIT™ Probiotic Fruit Soda need to be refrigerated?
There are many different types of probiotics and not all need to be refrigerated – due to the light pasteurisation the soda goes through, The Secret Nature of Fruit™ Probiotic Fruit Sodas does not require refrigeration. However, it is most deliciously refreshing when enjoyed chilled.
What is the spice in THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas Spiced Pineapple?
The Secret Nature of Fruit™ Spiced Pineapple Probiotic Fruit Soda has the sweet taste of pineapple spiced with a hint of turmeric and natural black pepper flavor.
What is “Fruitbiotic™ Complex”?
The Secret Nature of Fruit™ Probiotic Fruit Soda reinvents soda with Fruitbiotic™ Complex – a powerful blend of 2 billion probiotics*, 15% real fruit juice and an excellent source of antioxidant Vitamin C.
*2 billion cfu Bacillus Coagulans probiotic cultures at the time of processing
Once opened, can I store the unused THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas in the refrigerator and how long will it be good for after that?
It’s OK to store the opened can in the refrigerator. As with other carbonated flavored beverages once opened, over time they will lose their carbonation/ ‘fizz’ and flavor – we suggest drinking it within a day once opened.
Is it okay to drink more than one THE SECRET NATURE OF FRUIT™ Probiotic Fruit Soda a day – is there a quantity that would be too much to drink in a day?
Probiotics are most effective when consumed regularly.
Generally a person can drink several cans in a day and there’s no risk of ‘over-consuming’; however we always recommend that you consult with your health care provider for your individual circumstances.
- Note that The Secret Nature of Fruit™ Probiotic Fruit Soda Tropical Passionfruit flavor has 40mg caffeine. The FDA has stated that, for healthy adults, 400 milligrams a day is an amount of caffeine not generally associated with dangerous, negative effects. The other 3 flavors do not contain caffeine.
Can I consume THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas when pregnant or breastfeeding?
For pregnant women we always recommend that you consult with your health care provider before adding something new to your diet.
Is it OK for kids to drink THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas?
The Secret Nature of Fruit™ Probiotic Fruit Soda is generally safe for children to drink, but we recommend that you consult with your primary health care provider if you have any questions or concerns.
Note that The Secret Nature of Fruit™ Probiotic Fruit Soda Tropical Passionfruit flavor contains 40mg of caffeine – please consult your primary health care provider if you have any questions or concerns regarding the amount of caffeine for your children to consume. The other 3 flavors do not contain caffeine.
How many calories are there in a serving of THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas?
The Refreshing Peach flavor has 20 calories per 12oz can and the other 3 flavors each have 25 calories per 12oz can.
Do any of THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas contain caffeine?
The Tropical Passionfruit flavor has 40mg of caffeine per 12oz can from guarana extract – for reference a cup of coffee has about 80mg of caffeine, and a typical 12oz can of cola soda has about 35mg caffeine.
The other 3 flavors do not contain caffeine.
Do THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas contain any artificial sweeteners?
No, The Secret Nature of Fruit™ Probiotic Fruit Sodas are naturally sweetened with 15% real fruit juice as well as natural stevia extract. They contain zero added sugar and no artificial sweeteners.
Do THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas have any allergens?
The Secret Nature of Fruit™ Probiotic Fruit Sodas do not contain any of the 9 major allergens. Please check the ingredient list if you may be sensitive to any foods or food ingredients.
Do THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas contain artificial ingredients?
No, The Secret Nature of Fruit™ Probiotic Fruit Sodas do not contain any artificial ingredients.
Do THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas contain gluten?
No, The Secret Nature of Fruit™ Probiotic Fruit Sodas are gluten free.
Are THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas organic?
The Secret Nature of Fruit™™ Probiotic Fruit Sodas are not currently certified organic.
Are THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas kosher?
The Secret Nature of Fruit™ Probiotic Fruit Sodas are not currently certified as kosher.
Are THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas non-GMO?
The Secret Nature of Fruit™ Probiotic Fruit Soda are not currently non-GMO.
Where is the expiration date for THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas?
The expiration date is stamped on the bottom of the cans. The “Best if used by” date guarantees the best quality and flavor up to that date.
How should I store THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas – in the pantry or does it need refrigeration?
The Secret Nature of Fruit™ Probiotic Fruit Sodas do not require to be stored refrigerated. However, they are best enjoyed chilled and most prefer to store them in the refrigerator so they’re ready to be fully enjoyed chilled at a moment’s notice. If not storing them in the refrigerator the products should be stored in a cool, dry place. Refrigerate after opening.
Is THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas packaging recyclable?
The aluminum can is recyclable.
However, the label should be removed and disposed of separately as recycling facilities vary in their capabilities and not all facilities may be able to recycle the label.
Where are THE SECRET NATURE OF FRUIT™ Probiotic Fruit Sodas made?
The Secret Nature of Fruit™ Probiotic Fruit Sodas are made in the USA