Healthy Living, Made Delicious

Our mission at ‘The Secret Nature of Fruit’ is to search and explore fruits in all their diversity and uncover their hidden ‘secrets’ to power you – naturally. We’re not your traditional gummies, and that’s what sets us apart. Our flavorful, fruit-powered vitamin chews are formulated to meet your needs for key vitamins and minerals. Made without artificial colors, or flavors, sweeteners, or preservatives, we blended the best ingredients to give you the maximum benefits in each and every chew.

Explore our four variants, each made with a unique blend of superfruits, minerals and vitamins to fit your goals and lifestyle.

Help Activate Your Body’s Potential

Critical for the body and essential to maintaining good health, micronutrients are only needed in small amounts. That’s why we formulated our chews so you’ll be getting the right amount of key immunity-supporting vitamins and minerals in just one serving.

Shop Now

Supplements. Made Smarter.

Fruit as the first ingredient – made with natural fruit juice powder with delicious flavor

Efficaciously designed to deliver just the right amount of immune-supporting vitamins and zinc

Vegan, gluten-free, gelatin-free

Non-GMO, no preservatives

No processed sugar, no artificial sweeteners

The science behind the products


The Secret Nature of Fruit® Difference

Supplements Done Right, That Does Your Body Right

Our Vitamin Chews

Yes Fruit is the #1 ingredient

Yes Naturally sweetened with fruit, no processed sugar

Yes Only chews brand in market to utilize 100% recycled plastic for packaging

Yes Unique chews format

Yes Lightly coated with natural citrus fiber

Other Vitamin Supplements

No Sugar is the #1 ingredient

No Non-vegan

No Added processed sugar

No Coated with sugars

No Made with gelatin or wax

Our Uniqueness

Made with real fruit, without unnecessary synthetic fillers or syrups

Sustainably made with little waste*

Lightly coated with natural citrus fiber, not sugar, to prevent sticking

Vegan, no gelatin

The Secret Nature of Fruit® is part of the Dole family of brands.

For 160 years, Dole has been on a mission to deliver high-quality fresh and packaged fruit to positively impact people, planet and prosperity. At The Secret Nature of Fruit, we share that same desire to create fruit-first products that taste good, do good and help you feel good. And you know what? That makes us feel good too. Find out more about Dole’s mission at

Learn More

Explore Other Products